Build a commercial engine that actually scales.
Helping B2B companies scale through streamlined commercial operations. Six years of clients and use cases — one focus. Growth that compounds.
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Services
Four ways to work together
Process
Design your commercial engine before you build it.
I map your full commercial process — from first touch to closed deal to expansion — and design the exact system your business needs. You leave with a clear, visual blueprint before a single thing is built.
- ✓Customer journey mapping
- ✓Lifecycle stage & qualification logic
- ✓Pipeline structure design
- ✓Automation opportunity map
- ✓HubSpot licensing recommendation
Build
Your HubSpot, set up the right way.
I implement the full system inside HubSpot — pipelines, automation, dashboards, data migration, and training. Built for the way your team actually works, ready to scale from day one.
- ✓Full HubSpot implementation
- ✓Pipelines, properties & lifecycle stages
- ✓Automation & lead routing
- ✓Sales & marketing dashboards
- ✓Data migration & cleanup
- ✓1 training session + documentation
Connect
HubSpot as your single source of commercial truth.
I wire HubSpot to your full tech stack — ERP, product data, BI tools, and more. Every system talks to each other, your data stays clean, and your reporting reflects reality.
- ✓ERP integrations (NetSuite, AFAS, CNS)
- ✓Product & usage data (Postgres, PostHog, ClickHouse)
- ✓Data sync via Polytomic or custom API
- ✓Custom objects & associations
- ✓Data quality dashboards
Scale
A managed growth engine — outbound and optimisation.
I run your outbound operation and continuously improve your RevOps setup. AI enrichment, sequencing, pipeline reviews, and automation expansion — everything compounds month over month.
- ✓Signal-based targeting & AI enrichment via Clay
- ✓LinkedIn outreach via HeyReach
- ✓Email outreach via Apollo + Instantly
- ✓Monthly pipeline & conversion reviews
- ✓Automation expansion & reporting improvements
Process
How it works
Diagnose
We start with a Blueprint session — mapping your current commercial process, identifying gaps, and designing the exact system your business needs.
Build
I implement the system inside HubSpot: pipelines, automation, dashboards, integrations. Clean, scalable, and built around how your team actually works.
Scale
We run ongoing optimization — improving conversion, expanding automation, and layering in AI-powered outbound as you grow into new markets or teams.
Blueprint — Go-to-Market Motion
Simplified visualization — actual blueprints contain full property mapping, automation logic, and reporting layers.
Work
Selected projects
Younited
Financial Services · SaaS
From limited CRM to a scalable sales engine
Younited was growing fast but their CRM couldn't keep up — no automation, weak reporting, and opportunity management that didn't scale. We migrated them to HubSpot and rebuilt the commercial process from the ground up.
✓ Sales team aligned on one methodology, real-time management reporting, and marketing automation with full ROI tracking.
Read case study →Appical
SaaS · Employee onboarding
A full reset that unlocked real growth
Years of leadership changes had left Appical's HubSpot in chaos — inconsistent processes, no structure, impossible to scale. We ran blueprint workshops to map the commercial reality, then rebuilt the entire portal around it.
✓ Complete portal restructure, zero downtime during transition, and clear workflows that finally give leadership visibility into the pipeline.
Read case study →Werktijden.nl
SaaS · Workforce management
From scattered commercial process to a CRM the team actually uses
Werktijden.nl had 6,500+ customers and a growing sales operation — but no clear picture of how commercial activity flowed. We mapped the full customer journey, rebuilt it in HubSpot, and made sure the team actually adopted it.
✓ Full customer journey mapped and implemented, backend integration live, team trained and using the system daily.
Read case study →About
I make commercial operations work.
I turn messy commercial operations into engines that actually scale. Clean data, tight processes, systems that grow with you— that's the work.
Started in software sales (the trenches), learned GTM strategy at Growth Tribe, and landed in RevOps — where sales, marketing, and ops finally speak the same language. I've been there ever since.
Past clients include Alibaba, Dopper, Younited, Appical, Blacksmith, and more across SaaS, manufacturing, and financial services.
6
Years in RevOps
20+
Integrations delivered
8.5
Average NPS score
Good fit?
We work well together if...
I work with a focused set of clients. Here's who gets the most out of working with me.
You do over €5M in revenue
You have a commercial operation that's worth optimising. Smaller than this and the ROI of a full RevOps build usually doesn't stack up yet.
You're in SaaS, manufacturing, or financial services
These are the verticals I know deeply — the sales cycles, the data models, the integrations. I work best where I've been before.
You're scaling — not just maintaining
You've recently raised, you're expanding into new markets, or you're growing your commercial team. Something is changing, and your systems need to keep up.
You use HubSpot, or you're ready to
All my work is built around HubSpot as the core system. If you're on a different CRM, we can talk — but HubSpot is where I deliver the most value.
You want a system, not a quick fix
You're looking to build something that lasts — not patch a broken process with more spreadsheets. You want clean data, reliable reporting, and automation that actually works.
You value expertise over hours
You're not looking for the cheapest option. You want someone who has done this before, knows the pitfalls, and will tell you what you actually need.
Ready to scale?
Let's build your commercial engine.
Start with a Process session — 2–3 focused sessions to design the exact commercial engine your business needs.