Work
Selected projects
A selection of clients I've worked with and what we built together. More case studies on the way.
Financial Services · SaaS
From limited CRM to a scalable sales engine
Younited was growing fast but their CRM couldn't keep up — no automation, weak reporting, and opportunity management that didn't scale. We migrated them to HubSpot and rebuilt the commercial process from the ground up.
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SaaS · Employee onboarding
A full reset that unlocked real growth
Years of leadership changes had left Appical's HubSpot in chaos — inconsistent processes, no structure, impossible to scale. We ran blueprint workshops to map the commercial reality, then rebuilt the entire portal around it.
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SaaS · Workforce management
From scattered commercial process to a CRM the team actually uses
Werktijden.nl had 6,500+ customers and a growing sales operation — but no clear picture of how commercial activity flowed. We mapped the full customer journey, rebuilt it in HubSpot, and made sure the team actually adopted it.
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